Tiny Rebel's 10th Birthday Pop-Up Pack

To celebrate ten years of award-winning craft beer, Tiny Rebel asked us to create a standout limited edition birthday pack that would blow customers away.

As a brand with huge personality, it was essential that their birthday pack was more than ‘just a box’ and that the whole customer experience matched their in-your-face, cheeky approach to both branding and product.

Working in collaboration with Tiny Rebel’s creative team, we developed an interactive pop-up pack including a press button opening, pop-up glass holders and bespoke fittings to hold and display 10 cans of exclusive limited-edition craft beers.

The entire pack is single material, in an E flute recyclable board - and despite the 3D nature of the pack’s pop out features, it was supplied entirely flat, ensuring limited storage requirements and minimising transport costs and emissions.

Launching to huge consumer excitement, the Tiny Rebel 10th Birthday pack is yet another sellout success for the brand, raising the bar even higher with regards to great product, and innovative, creative packaging design.