Bespoke Advent Calendars for Tiny Rebel

Popular craft beer brand Tiny Rebel is known for its standout, customer-focussed gift packs, with their Christmas Advent Calendars being a much anticipated retail event. 

For their 2021 calendar Tiny Rebel challenged BoxMart to push the boundaries and create an interactive pack with a great opening experience that would excite customers.

A double aspect box was created, opening out, book-style to reveal the interior. Housing 25 limited edition beers, a branded teku glass and a pack of branded playing cards, the box consisted of a combination of perforated windows, frame walled drawers, and custom fittings holding multiple products.

UK manufactured, fully recyclable, and completely plastic free, this eco-friendly pack is made with fluted board and designed to show minimal raw edges, giving a premium finish to this high price point product. Accurate print registration was essential to give a seamless appearance to the artwork when assembled.

To ensure the safe delivery of calendars to consumers, BoxMart also delivered made-to-measure transit outers in a double walled fluted board, printed on both the exterior and interior faces to maximise the opening experience.

The pack was a huge success – selling out within days of going on presale, and gaining thousands of reactions and impressions across social media.