The Bittersweet Chocolate Company

An unfurling gift box adds to the enjoyment of eating The Bittersweet Chocolate Company’s hand-crafted chocolate discs!

THE BRIEF

To replace the traditional ‘bag and tie’ method of displaying hand-crafted chocolate discs with a gift box that offered additional protection, branding and an enhanced ‘opening experience’ for the client.    

BOXMART’S ROLE

We created a one-piece flat pack box design with bespoke feature closure that offers simple assembly and an impressive consumer experience when it unfurls like a flower. Storage space was limited so this option allowed the entire order to be stored on just two pallets.    

PRODUCTION DETAILS

We recommended a premium-feel white backed cartonboard renowned for its printability and rigidity. Six colours were litho printed across eight different designs for each chocolate disc flavour. All were varnished to deliver a slight sheen.    

RESULTS

The retailer was so impressed with the final printed boxes it decided to take the full range of flavours and in larger quantities than first planned.    

FAST FACT: To future proof the concept, BoxMart created a design where a label, featuring ‘Special edition’ flavours, could be added to the pack.