Dorchester Collection

Hotels guests at the world famous Dorchester Collection would never know this premium gift box started life flat packed! It was finished with a striking ribbon.

SOPHISTICATED BESPOKE SOLUTIONS FROM BOXMART

THE BRIEF
The Dorchester Collection, renowned for its nine prestigious hotels, required a premium gift box for a corporate gifting campaign. The box had to have the appearance of a luxury rigid box but with flat-pack functionality. It had to reflect the group’s impeccable status yet be practical and cost effective.

BOXMART’S ROLE
We developed a flat-pack box with no visible raw edges. Each hotel is represented by a specific colour, so we litho printed the boxes in these specific spot colours and named the hotels on the inside of the lid. A ribbon was glued into the box and was protected during transit to prevent creasing.

PRODUCTION DETAILS
To achieve a high-end finish, the boxes were die-cut at a 45˚angle to the flute and pre-glued to prevent visible raw edges.

TIME SCALE
The entire order was delivered within 13 days of the artwork being approved.

RESULTS
The boxes felt so luxurious that recipients reused them as a keepsake box. The Dorchester Collection also commissioned BoxMart to create a second gift box. 

“BoxMart is a wonderful company to deal with. We have had such fantastic feedback from those who received the gift that we
decided to send them out again this year.” 
The Dorchester Collection