TIGI Urban Canvas

We gave the traditional FSDU an urban makeover to ensure it had an on-trend street vibe!THE BRIEF

TIGI had given four of its best selling Bed Head products an urban makeover and required a promotional FSDU. It had to be easy to assemble and combine a small footprint with a comprehensive stock holding. It had to have a unique urban vibe and merchandise three promotional bags. It was to be used in six countries.

BOXMART’S ROLE
We created one base unit and positioned the shelves at differing angles to create a less conventional style. We incorporated hooks to display the various bag options and three pockets on the other side to hold stock. The reversible header card featured a promotional and generic image to expand the stand’s lifespan.

PRODUCTION DETAILS
A combination of 1 colour silk screen print plus 4 colours litho print with a high gloss UV varnish to achieve maximum colour impact and drive cost efficiencies.

TIMESCALE
Initial production was supplied within two weeks of artwork being approved. Units were delivered as far afield as Australia within five weeks.

RESULTS
TIGI loved the flat packed concept and the stand’s ability to act as a window display and retail unit at the same time.TIGI Urban Canvas