Thornbridge Brewery

Retail sales instantly increased when Thornbridge Brewery introduced this new-look bottle box into its gift shop!

THE BRIEF

Award-winning pioneers in the craft beer revolution, Thornbridge Brewery required a four bottle gift box to replace its current three bottle design. It had to accommodate two different bottle designs.

BOXMART’S ROLE

Within two days of receiving the brief we supplied a plain sample design. It met the client’s requirements of being stackable, easy to construct and carry, as well as offering superb branding potential. The client immediately placed an order and the boxes were on-shelf within two weeks.

PRODUCTION DETAILS

Produced in an E Flute clay coated corrugated board and litho printed in four colours, the box is robust enough to protect the bottles yet thin enough to minimise storage space.

RESULTS

The Thornbridge Brewery shop immediately experienced an increase in sales compared to the previous gift pack. The company is now exploring other routes to market to capitalise on the pack’s success.