New & Lingwood

New & Lingwood’s exquisite collection of tailored BritBoxes were a huge hit with their clients!

THE BRIEF
World-renowned for their quintessential English bespoke shirts, tailoring and shoes, New & Lingwood required a tailored Christmas gift box. It had to promote the company’s new branding, reflect its premium standards and offer a practical storage solution.

BOXMART’S ROLE
We recommended our exclusive BritBox that has the appearance of a luxury rigid box but the convenience of a flat pack. It can also be personalised via the use of internal and external print.

PRODUCTION DETAILS
The client loved the concept and ordered the box in two sizes. Externally, the boxes featured a 2 spot colour litho print with a matt lamination whilst internally we used a 2 spot colour screen print.

RESULTS
Initially the boxes were created for Christmas purchases, but they’ve been so well received by customers that the company has decided to use them throughout the year.