Jemma London

Pyjamas fit for a supermodel deserve to be gift wrapped in a glamorous hand-finished gift box such as this!

THE BRIEF
Make-up artist and fashion model, Jemma Kidd, required a high-end gift box to house her super luxurious pyjama collection. Already retailed exclusively in Harrods, this white box was to be used for their direct online sales and needed to exude the same quality boutique experience.
 
BOXMART'S ROLE
We recommended a crisp white paper covered gift box with matt black piping to contrast the company’s glossy foil blocked logo 

PRODUCTION DETAILS
To create the 3D black piping effect, each box was hand-finished to ensure 4mm of black piping appeared on the top of the lid and 4mm on the side panels.  

RESULTS
The attention to detail and accurate hand finishing ensured Jemma London’s customers received an unforgettable retail experience that was both stylish and glamorous.